How do you find white space in a crowded chemicals market? Discover how Strategic Allies helped a high-performance chemicals company uncover high-growth markets, validate opportunities through Voice of Customer research, and refine its innovation and commercialisation strategy.

From tissue regeneration to antimicrobial materials: How Strategic Allies helped a global consumer products company identify emerging wound dressing technologies...

A UK university developed a combined cognitive-physical therapy for knee osteoarthritis but faced years of NHS clinical trials. SAL conducted a Voice of Customer study, benchmarking the therapy against existing treatments and engaging private physiotherapists across the UK to assess appetite, pricing expectations and adoption hurdles...

Digital Odour Technologies (dot) has developed compact scent-sensing technology capable of detecting pests, diseases, and environmental changes through their unique chemical signatures. Starting with bedbugs, dot's platform spans agriculture, wildlife ...

From a gold mine bacteria to lab-quality water testing in the field: discover how AquAffirm's electrochemical sensors are detecting arsenic, PFAS, chlorine, and more, at parts-per-billion sensitivity, via a simple smartphone interface.

Moving beyond expanded polystyrene, Sealeo has come up with a seaweed-based packaging solution for pharmaceutical cold chain logistics.