The Tyre Collective
The Tyre Collective is an award winning start-up with a mission to mitigate tyre wear emissions in our environment . You may not be aware, but tyre wear is the stealthiest and second-largest source of microplastic pollution in our air and water. Tyre wear accounts for up to 50% of air particulate emission from road transport.
The Co-founders, Hanson Cheng, Hugo Richardson, Siobhan Anderson and Deepak Mallya began the project as part of their MA/MSc in Innovation Design Engineering at Imperial College London and the Royal College of Art. They are a multicultural team of engineers and designers with a wide range of professional experience.
The Tyre Collective mitigate emissions by capturing tyre wear at the source to ensure clean air, safeguarding our environment and health. They have developed a device that directs and captures charged tyre particles - carbon in rubber particles are charged as they tear off of the tyre. The device is positioned close to where the tyre meets the road. On the test rig, the device currently captures 60% of all airborne particles.
You may have come across The Tyre Collective as they have been racking up the awards. They are the National Winner (UK) of the 2020 James Dyson Award and will have the chance of going forward to the international round of the competition. They also won the Moonshot Prize, in the 2020 Venture Catalyst Challenge (VCC), for challenging the status quo and pushing boundaries of innovation. The VCC competition is run by Imperial Enterprise Lab, for students and alumini and powered by Blenheim Chalcot. They also won the Environment Award in the Mayor’s Entrepreneur Programme!
We will certainly be watching the progress of the team!