Large manufacturing organisations are increasingly investing in eco-friendly technologies and practices, reshaping their operations to enhance sustainability while meeting stakeholder expectations but demand for such products is often overestimated, and many sustainably-marketed offerings fail to gain the market share needed to ensure financial viability in the longer term. Why is this?
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The shift to sustainability is driving a rise in green chemical startups looking to transform the industry by creating eco-friendly alternatives with minimal environmental impact. Yet, the path from innovation to market success is filled with obstacles...
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Selling Sustainability: Shhhhh, don’t use the ‘S-word’!!
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